Where NEX NEWS visitors are.
A NEXIALIST N+E+W+S MINI-FEATURE: Tools -- of Ideology
from L. Reichard White
Do you like the "A-ha!" experience?
"The United States is unusual among the industrial democracies in the rigidity of the system of
ideological control - 'indoctrination,' we might say - exercised through the mass media." -Noam Chomsky
MTV required Afroman to make changes in his grass-roots hit song "Then I Got High"
before they would air it because some critics claimed it glorified smoking marijuana. MTV also beeped out the word "hash" in
another artist's song. -CNN HLN, August 26, 2001, 14:30:00
On any given day, WorldNet Daily, an investigative-news Web site, serves up an array of stories
that you won't find anywhere else. Most of the tales are offered up as "exclusives," but all have a distinctly libertarian flavor.
... The cover story this month of WorldNet Daily's magazine, Whistleblower, was entitled: "Guns in America; Myth-busting research
says firearms in more hands result in less crime."
A fringe site? Perhaps, but WorldNet Daily is thriving. In July, it attracted 462,000 visitors, who spent an average of 40 minutes
on the site, according to Nielsen/Net Ratings. That's almost double the time that newshounds spend on the top 10 news sites -- a
typical visit to MSNBC, for example, averages about 23 minutes, while CNN.com averages 26 minutes. If you think that so-called
"stickiness" for a Web site is impressive, check out the Latest Articles page at conservative/libertarian discussion site
FreeRepublic.com. Visitors, who call themselves Freepers, log an average of 2 hours and 32 minutes.
PLAYING THE MARGINS. WorldNet Daily is also racking up nice revenues for an operation with a staff of just 20. It brings in
between $250,000 and $300,000 a month from advertising, subscriptions, and book sales, says WorldNet Daily Editor-in-Chief Joseph
Farah. ... "The audience we seek is one that is disaffected with mainstream news coverage," explains Farah. "Our independence
resonates well with an audience that feels they are not getting the story from CNN." -Jane Black, Edited by Alex Salkever, On the Web, Small and Focused Pays Off,
BusinessWeek online, AUGUST 28, 2001
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